AI Catalog Enricher

Thousands of product pages. Written and published.

It reads what your ERP already knows about each product, writes the description, SEO fields and tags in your brand voice, and pushes the result to your storefront.

100%
catalogue coverage
0h
manual data entry
1 day
from ERP to storefront
Multi
language output

What it produces

Starts from your ERP

Technical attributes, categories, stock data - it uses what you already maintain rather than asking anyone to fill in a spreadsheet.

Writes in your voice

Trained on the product pages you already consider good. The output reads like your catalogue, not like generic copy.

Publishes where you sell

WooCommerce, Shopify, Magento, or a marketplace feed. Changes in the ERP propagate without anyone re-exporting anything.

From ERP record to published page

The path each product takes, without anyone opening a spreadsheet.

It reads the ERP

Technical attributes, categories, stock and pricing: whatever you already maintain.

It writes

Description, SEO title and meta, tags and attributes, in your brand voice and in every language you sell in.

You review

Everything, nothing, or only what falls below a confidence threshold. Your call, adjustable over time.

It publishes

Straight to the storefront or marketplace feed, and re-publishes when the ERP record changes.

Where the gap usually is

The catalogue problems that cost sales quietly.

The long tail

Bestsellers have good pages; the other 8,000 products have a part number and a photo. Those pages get written too.

New product launches

Live the day they enter the ERP, instead of waiting for someone to find a morning to write them.

Selling in new markets

The same catalogue in another language, without briefing an agency per product family.

Marketplace feeds

Required fields filled to each marketplace's spec, so listings stop being rejected.

Migrating to a new platform

A replatforming project usually exposes how much product content was never written. Generating it during the migration is far cheaper than discovering the gap after go-live.

Seasonal ranges

Collections that turn over every few months never justify the copywriting effort, so they ship with thin pages. Automation makes the economics work at any catalogue lifespan.

Between your ERP and your storefront

It reads from the system of record and writes where you sell, keeping both in step.

  • SAP, Dynamics, Odoo
  • WooCommerce
  • Shopify
  • Magento, Adobe Commerce
  • Amazon, eBay feeds
  • CSV and API export

What you get

  • Complete product pages instead of empty fields
  • SEO metadata on every item, not just the top sellers
  • Multilingual output from a single source
  • New products live the day they enter the ERP

Frequently asked questions

Will the descriptions be accurate?
They are generated from your ERP attributes, so they are as accurate as that data. Where a field is missing the system flags the gap instead of inventing a specification - that distinction matters for anything technical.
Can we review before publishing?
Yes. You can run it fully automatic, or hold everything in a review queue, or auto-publish only above a confidence threshold. Most catalogues start in review and relax it once the output proves reliable.
What happens with products that have almost no data?
It flags them rather than inventing specifications. A sparse ERP record produces a short, accurate page and a note telling you which fields would improve it.
Can it match a specific tone of voice?
It is trained on the pages you already consider good, so it follows your conventions. Where a category needs different treatment - technical versus lifestyle - you can set that per category.
How does it handle product variants?
Variants share the parent description and differ only where the attributes differ - size, colour, capacity. That avoids both duplicate content penalties and pages that say nothing specific.
What about regulated product categories?
Where claims are restricted - supplements, medical devices, chemicals - the permitted vocabulary is constrained and anything outside it is blocked rather than generated. Those categories usually stay in review.
Can it improve pages we already have?
Yes. It can fill only the missing fields and leave existing copy untouched, which is usually the right starting point for a catalogue that is partly done.

How many products are missing descriptions?

Send us a sample export and we will show you what the output looks like on your own catalogue.

Book a free call